Linear TV Networks vs OTT Services: The Shift of Competition and the Next Generation of New Content, within the Context of Global Content Consumption and Ongoing Competition

Linear broadcasts have long been recognized as established television models, relying on fixed air times via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and online content pro

read more